All articles
Client segmentation for salon marketing
A practical guide to splitting your client list into useful groups so your offers, reminders and campaigns reach the right people.
How to collect client feedback
A practical guide to collecting client feedback systematically β right timing, short questions and, above all, what to do with the answers.
Converting first-time visitors into bookings
A practical guide to turning a new visitor into their first booking with a clear offer, frictionless online booking and smart follow-up.
Deposits and prepayments at booking
A practical guide to introducing deposits and prepayments in your salon β when to require them, how much to charge and how to set fair rules.
Facebook marketing for salons
A practical guide to turning Facebook into a steady source of bookings β from your profile and content to low-budget ads wired to online booking.
Setting a fair cancellation policy
How to write a salon cancellation policy that protects your calendar, stays fair to clients and actually gets followed.
Nailing the first-visit experience
How to turn a new client's first appointment into a lasting relationship β from booking to the welcome to the follow-up.
Free vs paid booking system
A practical comparison of free and paid booking systems for salons β features, hidden costs and when upgrading to a paid plan actually pays off.
How to get more Google reviews
A practical guide to systematically earning Google reviews β the right moment, a QR code at checkout and an automatic post-visit request.
Gift vouchers as a retention tool
Most salons treat gift vouchers as a Christmas sideline. Used well, they are one of the cheapest ways to win new clients and keep regulars loyal.
Google Business Profile for salons
A step-by-step guide to setting up and optimising your salon's Google Business Profile so it ranks locally and brings in bookings.
Booking through Google for salons
How Reserve with Google lets clients book your salon from Search and Maps, what you need to set it up, and where most salons go wrong.