YourSalon Research
Data, statistics and insights about online bookings, salon growth and customer behaviour.
Exactly what you'll find on this page
YourSalon Research combines practical guides, verified external data, our own audits of publicly available features and model calculations. Each type is labelled right at the result.
Verified data from public sources
Eurostat, the Czech Statistical Office, the European Commission and others β always with a source and a check date.
Own audits of publicly available features
Editorial assessment of what competing systems publicly state. Not a measured market.
Model calculations
Illustrative calculations (e.g. the loss from an empty slot). Not a market statistic.
Practical recommendations for salons
Concrete steps and checklists usable regardless of salon size.
Not every number on this page is a market statistic. Model scenarios and editorial judgements are always labelled at the result. Full international methodologies are published on yoursalon.eu.
How much does your salon depend on a marketplace?
How much does your salon depend on Booksy, Fresha or Reservio? An interactive 0β100 index scores your dependency and exit-risk from your own numbers β a model self-audit, no invented statistics.
Research areas
Online booking
How salons take appointments online and what it changes in operations.
No-shows
Missed appointments, their impact and how to reduce them.
Salon growth
What helps salons grow and use their capacity better.
Service pricing
Pricing, deposits and payments in beauty salons.
Client behaviour
How clients book and what they expect from booking.
Salon marketing
How salons win and keep clients.
Salon digitalisation
The path from a paper diary to an automated salon.
Latest reports
Will AI find you? A salon AI-visibility audit
Will an AI assistant recommend your salon? An interactive 0β100 audit measures how readable you are to AI and smart search β structured data, profile, price list, reviews. A model self-audit, no invented numbers.
Read the reportJuly 4, 2026Salon digital trust audit
Does a client trust you before they arrive? An interactive 0β100 audit measures a salon's digital trust β reviews, photos, prices, confirmation, site, GDPR. A model self-audit, no invented numbers.
Read the reportJuly 4, 2026Can you leave? A vendor lock-in audit
Can you leave your booking system? An interactive 0β100 audit measures vendor lock-in and data portability β client export, history, format, backup. Anchored on GDPR Art. 20, no invented numbers.
Read the reportJuly 5, 2026How complex is your online booking?
How complex is your online booking? An interactive 0β100 index measures the friction a client crosses before finishing β steps, registration, app, mobile. A model self-audit, no invented numbers.
Read the reportJuly 3, 2026Why do salons fear online booking? 9 real fears
9 real fears behind salons delaying online booking β when each fear is justified, when it's a myth, and how to cut the risk. A transparent pilot framework with no invented numbers.
Read the reportJuly 3, 2026The hidden cost of manual client booking
How much time and money does booking by phone, Instagram and paper really cost? A transparent model with a visible formula and editable inputs β model figures, not a guaranteed result.
Read the reportJuly 3, 2026How much do salons lose to no-shows? A model by business type
How much does a salon lose to no-shows? A segmented CZK model for 8 business types β separating lost revenue from lost profit. A model calculation, not a measured study.
Read the reportJuly 3, 2026Instagram is not a booking system
A salon can have a great Instagram and still lose bookings. A client-journey audit from profile to visit: how many manual steps and where clients drop off. Instagram attracts, a system completes.
Read the reportJanuary 20, 2026State of Salon Bookings 2026
YourSalon Research report on online bookings, no-shows, salon digitalisation and client behaviour in 2026.
Read the reportQuick overview
For media
Journalists and authors may cite selected parts of the reports with attribution to YourSalon Research and a link to the original report.
Data & methodology
Curious what the reports are based on? Methodology is part of every report. Contact us for materials and citations.
View report methodologyLooking for a booking-system comparison?
An objective comparison by public pricing, features and terms β including YourSalon assessed by the same criteria β is on a dedicated comparison page.
YourSalon international research
Full methodologies and measured studies for Central Europe (Czechia, Poland, Germany, Slovakia) β digital readiness, booking friction, no-show economics and software transparency β are on the YourSalon Research Center at yoursalon.eu.